The modern loyalty and discount market is looking like a global mobile communications ecosystem having no automatic roaming.

All brands and retailers offer closed-in programs that are absolutely incompatible with each other. Consumer is no longer able to master such extensive offer even at the regional level. Coalition programs, aimed to minimize this friction by unifying of user interface and widening loyalty borders, cope with this role only in part. Despite the coalition programs boom in recent years and popularity of such business model, coalitions have not been able to carry out the task of loyalty decentralization and simplifying access to a variety of offers from different brands and retail networks. Modern loyalty and reward programs fail to answer consumer needs due to numerous difficulties of claiming rewards in time, complex collecting rules, high density of program offers and many other frictions. Thus many consumers are abandoning their subscriptions without redeeming their bonus savings. This has been clearly shown by the following recent study: Bond Brand Loyalty Report ‘2017 called «THE BATTLE FOR LOVE & LOYALTY» (in collaboration with VISA) stating “MEMBERSHIPS ARE UP, WHILE MEMBER ENGAGEMENT IS AT CAPACITY”.

In fact, the situation is even worse, since their figures show slight decline instead of stagnation. The number of active memberships have declined from the average 7.8 active memberships per user out of 10,9 (72%) in 2014 down to 6.7 active memberships out of 14.3 (just 47%) in 2017.

“Since our 2014 study, the average number of Program memberships per American consumer has increased steadily from under 11 Programs to over 14. Meanwhile, the number of Programs in which Members are active, meaning they have earned or burned Program benefits or rewards, is virtually unchanged at just under 6.7 (47%). This suggests that Americans are willing to enroll in additional Programs, yet their capacity to engage has reached a threshold.” — concludes the report.

The customer complication is aggravated by the fact that earned points, miles or "cash" are not liquid inside the existing ecosystem consisting of numerous centralized loyalty and reward programs. The friction is also significant for businesses issuing points, miles and other rewarding tokens. While businesses are striving to retain their customers, they are simultaneously destroying customer loyalty by compulsory withdrawing of bonus savings in order to respect financial requirements relating to issuance of deferred liabilities.

LIQUID BONUS IS THE NEW ADDED-VALUE ROAMING SERVICE FOR CENTRALIZED LOYALTY AND DISCOUNT PROGRAMS

In just a few years the world of rewards will be radically changed, and those who will catch an opportunity to become own the main tokenized instrument in this new global world will not remain disappointed!

Now you have a unique opportunity to be involved in the foundation of a new global loyalty ecosystem, driven by buyers, rather than by retail networks and loyalty alliances. Only the modern customer-oriented approach can lead the market to a new horizon in terms of attractiveness, usability and gross turnover.

LIQUID BONUS MEDIUM ACTS AS A HUB CONNECTING CONSUMERS WITH RETAILERS AND BRANDS BY ANSWERING THEIR URGENT NEEDS FOR IMPROVED COMMUNICATION, OPTIMIZATION OF OFFERING AND ADVANCED GEO TARGETING DRIVEN BY LBS .

Using Blockchain technology, the Liquid Bonus Medium eliminates most frictions preventing instant use of rewards and other customer benefits by introducing the interoperable Liquid Bonus (LiBO) reward tokens in combination with online marketplace having location-based (LBS) capability.

Being used as a single unified rewarding mean inside the decentralized borderless international environment, Liquid Bonus tokens shall play a role of the high-grade fuel for the next generation global loyalty and rewards ecosystem.

«3Data sourcing» TECHNIQUE

The Liquid Bonus ecosystem will accept, consolidate and present in an optimized form the following geo targeted data:

  • OFFERS FROM BRANDS AND SUPPLIERS - scheduled promotions and daily offers from manufacturers and suppliers. Recently, brands are increasingly active in the establishing direct contacts with consumers, so this communication channel is seen as no less important than retail;
  • OFFERS FROM SHOPS AND RETAIL NETWORKS - promotion campaigns and daily offers of single shops and retail networks are facing constant communication need for efficient delivery of their actual proposals to the target audience. We consider the notion of "target audience" not just as a usual classification of buyers, but rather as their current location. Indeed, targeting location to a country or city can’t answer the actual consumer needs due to the complex logistics in urban areas. Most potential buyers will likely reject to cross a city for catching some discounts. The only exception is seasonal sales with significant discounts but the majority of daily purchases made in the "here and now" mode. That is, in order to achieve higher effectiveness of sales promotions, retailer should be capable of establishing communication channel not just with visitors, but also with all potential buyers located close enough to be hooked by the offer. The era of developed information technologies and mobile communications makes it possible to replace all barkers screaming about local sale with an automated means of Liquid Bonus aggregating loyalty and discount offers and distributing related information to consumers located in the immediate vicinity of the point of sale.
  • CONSUMER FEEDBACKS - the main focus here is on aggregating information from consumers, primarily in the form of cash-desk receipts, uploaded into the system through the Liquid Bonus wallet application. In addition to the social component («being happy with a good daily deal, don’t hesitate helping others to get it and next time they will help you»), as an incentive for submitting receipt to the Liquid Bonus medium, the LiBO token «thank you drop» shall be automatically transferred from the system to the consumer’s wallet.

What we bring to consumers

  • Lower complexity of sign-up for reward

  • Single entry point for numerous Loyalty and Reward programs

  • Smooth earn & reward around the world

  • Friendly cross-border rewards for tourists and business travelers

Every buyer is interested in optimizing the value of his (her) shopping cart in the «here and now» mode. In order to achieve the highest level of efficiency, Liquid Bonus Medium will simultaneously utilize the following set of customer incentives:

  • Social incentive: personal involvement in the formation of an interactive offering map – share your best daily purchases with community for everyone’s better savings and community will help you saving tomorrow too;
  • Financial incentive: spend half a minute to send your daily receipt to the network and get your Liquid Bonus reward for your work. Unlike proprietary points, Liquid Bonus tokens can be instantly collected and redeemed any time in the future;
  • Convenient saving incentive: every Liquid Bonus wallet owner is offered to compile a shopping cart inside in the mobile application in order to find out the nearest store with the best purchasing price for selected products based on available information about actual promotions and offerings;

Mobile Liquid Bonus wallet application with the seamless use of the location update function is a unified entry point to the global marketplace for promotion campaigns and loyalty programs. LiBO Wallet is aimed for storage of Liquid Bonus tokens, exchange of proprietary points and miles and support 3Data sourcing technique for data aggregation from suppliers, retail networks / sales outlets and consumer-generated data.

The social component of the Liquid Bonus core has the following constituents:

  1. «OPTIMIZATION OF PURCHASES» every buyer interested in optimizing of shopping cart, can retrieve the actual data by means of location-based Liquid Bonus service. In order to improve the database, buyers can share information about their actual purchases with the community and get a LiBO bounty for every validated upload so the more purchase receipts uploaded - the greater the bounty. LiBO bounty tokens can be redeemed, exchanged or sold on the free market.
  2. «OPTIMIZATION OF REWARDS» every buyer is interested in consolidating of loyalty points and other rewards, but often customers deprived of the opportunity to get a real benefit from the accumulation of points. Loyalty programs and retailers allowing transfer customer savings into the Liquid Bonus tokens prior to expiration of native points, will gain competitive advantages through the customer-oriented policy. Being interoperable, the withdrawn Liquid Bonus tokens can be redeemed on trips, during promotions, exchanged or sold on the free market.

What we bring to businesses

  • Higher customer envolvement, thanks to unified mobile application

  • Save on rollout & OPS. of your loyalty and reward program

  • Earn on conversion of points miles and other instruments to/from LiqBo®

  • Extend your customer base, thanks to a new level of cooperation eliminating a need of complex partnership agreements with other loyalty and reward programs

Every store is interested in attracting new customers and tracking customer purchases to form new loyalty offers. In order to achieve the highest level of efficiency, Liquid Bonus Medium will simultaneously utilize the following set of retailer incentives:

  • Expand opportunities for studying demand: Use the opportunity to study the customer preferences outside of home retail network through the information collected and stored in the Liquid Bonus system;
  • Study the purchasing geography: track your customers purchasing outside of your retail network through the information collected and stored in the Liquid Bonus system;
  • Optimize your advertising: inform your customers about current promotions and discounts when they are located in easy access zone;
  • Expand the customer base: get additional customers to the home retail network stores by establishing of a new communication channel with tourists and visitors who are located in easy access zone;
  • Having two loyalty systems as a result of merger or acquisition? There’s no problem, the Liquid Bonus Medium will help to quickly build a bridge for the end-to-end merchandising of accumulated points.

Every brand is interested in establishing a direct communication channel with consumers and in obtaining information about their preferences. In order to achieve the highest level of efficiency, Liquid Bonus Medium will simultaneously utilize the following set of brand incentives:

  • Expand the customer coverage: establish a new communication channel with consumers and start your global loyalty program;
  • Optimize your advertising: inform your customers about current promotions and discounts when they are located in easy access zone;
  • Study consumer demand: Use the opportunity to study the customer preferences through the information collected and stored in the Liquid Bonus system;

Every loyalty program or coalition is interested in growing customer base and accelerated leaching of internal points to reduce deferred liabilities. In order to achieve the highest level of efficiency, Liquid Bonus Medium will simultaneously utilize the following set of loyalty system incentives:

  • Economic feasibility: the possibility of withdrawing expired miles and points from the program’s economic context instead of the unpopular expropriation by expiration;
  • Expand the customer base: establish a new communication channel with tourists and visitors to acquire new subscribers for the existing loyalty program;

The business component of the Liquid Bonus core has the following constituents:

  1. «BIGGER DATA» Business is interested in expanding the scope of the collected customer data, but is usually limited by its retail network. After connecting to the Liquid Bonus system, the business gets the ability to match the anonymous Liquid Bonus wallet address with the known customer having personal data and history integrated to retailer’s loyalty program. Therefore retailer gets access to customer receipts from other stores, which were collected and stored in the Liquid Bonus Medium;
  2. «COMMUNICATION CHANNEL» Business is interested in optimization of its sales campaigns. Being part of the Liquid Bonus ecosystem, retailer shall get an additional communication channel to consumers advanced with location-based service thus gaining an increased efficiency of communications;
  3. «EXPANSION OF THE CUSTOMER BASE» Business is always interested in attracting new customers. Being part of the Liquid Bonus ecosystem, retailers will get an opportunity to establish relationships with both - potential buyers from local region and tourists / visitors. This possibility is especially relevant for the regions with a large tourist flow and high business activity.

Being designed as a community of consumers interested in optimizing their shopping basket by means of more efficient use of loyalty programs and daily deal offerings, the decentralized Liquid Bonus ecosystem becomes a true global aggregator of information about purchases by means of receipt data consolidation & processing. Purchases in various retail chains and stores are registered by the involved buyers on a daily basis. It is essential that accumulated receipt information is linked just to the anonymous Liquid Bonus wallet address and becomes available to all participants accepting and issuing Liquid Bonus tokens having no violation of personal confidentiality principle.

At the same time, retailers participating in the Liquid Bonus Medium through the installation of the Loyalty Node (in fact, this node is the Liquid Bonus Blockchain auditor), in addition to the possibility of exchanging their internal loyalty points to Liquid Bonus tokens and back, shall gain a unique opportunity to unambiguously link the buyer's personal data (internal data of the loyalty program) with the anonymous Liquid Bonus wallet address thereby expanding the context of interaction with the consumer from the local retail level limited by loyalty program to the true global level, having no geographical or business limitations.

Over $48 Billion Worth of Consumer Loyalty Reward Points Dispensed Each Year in the US alone, Yet One-Third Are Never Cashed In

Out of roughly $48 billion worth of perceived value in reward points and miles American businesses issue annually, at least one-third, representing $16 billion in value, goes unredeemed by consumers, according to the study, titled 2011 Forecast of U.S. Consumer Loyalty Program Points Value. (The 2011 study from SWIFT EXCHANGE and COLLOQUY)

According to the COLLOQUY’s biennial report on the scope of U.S. customer rewards programs "American households hold memberships in 29 loyalty programs spread among the retail, financial services, travel and various other economic sectors, but are active in just 12 of them. The corresponding household membership figures in the 2013 census were 22 and nine." According to 2011 COLLOQUY Loyalty Census study “Out of roughly $48 billion worth of perceived value in reward points and miles American businesses issue annually, at least one-third, representing $16 billion in value, goes unredeemed by consumers”

The Liquid Bonus® Loyalty Aggregation Medium directly addresses this by sharing of the widely adopted economy model of conventional loyalty programs with additional economic incentive that allows users to collect the LiqBo® Tokens from different loyalty market players and easily ‘monetize’ them by rewarding at their next purchase elsewhere. By implementing of the Liquid Bonus® Medium we strive for a much lower cost than the current business models of centralized loyalty programs can reach and much higher throughput rate and performance than the current open Blockchain networks allow.

Interoperable Loyalty Token

Attention! A LiqBo® Token is NOT yet another stuff based on ETH. We shall introduce and launch the new generation of Blockchain loyalty infrastructure with appropriate LiqBo utility tokens used for global international loyalty and rewards. If you sign and donate today, your pool of temporary ERC tokens will be later incapsulated into the global Loyalty Media infrastructure as a 'global loyalty token' used for numerous interoperable loyalty and reward programs around the world. Join us today to help us generating global loyalty and reward turnover tomorrow!

In order to unify the application and erase the circulation boundaries for reward points, miles and other proprietary utilities, the interoperable Liquid Bonus® or LiqBo® Token has been introduced. LiqBo® Token is the utility token aimed for abstracting from (sometimes replacing of) points, stamps, miles and other valued legacy bonus points. Thus every customer shall be able to get LiqBo® Tokens as reward in the context of any existing loyalty program or even from a standalone shop and exchange them for discounts at any point of sale that is ready to accept LiqBo® Tokens.

If we examine the loyalty programs’ attractiveness for the customers by classifying them according to program design and redemption options, then the absolute leadership shall be given to coalition loyalty programs having cash back or direct rebate options available for consumers. In addition to it, the special buyers’ attention is always paid to a gift option, getting earnings at someone's store and redemption at another's and other bonus circulation options.

The Liquid Bonus® Loyalty Aggregation Medium directly addresses this by sharing of the adopted economy model of conventional loyalty programs while providing an economic incentive that allows users to collect their LiqBo® Tokens from different loyalty market players and easily ‘monetize’ them by rewarding at their next purchase elsewhere. Moreover, acquirers and(or) owners of the LiqBo® Tokens not only have an opportunity to get and reward them at any time, but also in the event of a long non-use of accumulated stake, they may increase their "bonus savings" due to the market growth of the LiqBo® Token’s value. So we hope that in the near future collected bonus points and miles will not be considered as a limited-usage expiring tools but rather as a liquid and profitable assets.

Offering

Join The Liquid Bonus Token Sale!
CURRENT MAX BONUS: 50%

THE TOTAL TOKEN SUPPLY IS FIXED AT 1 billion (1 000 000 000) LiqBo Tokens of which

480 000 000 (48% equivalent 32 000 ETH) available in tokensale
370 000 000 (37%) reserved for internal use by the decentralized loyalty ecosystem and shall be imported into the hi-speed Liquid Bonus Loyalty blockchain at commercial launch (these tokens shall not be traded as ERC20)
150 000 000 (15%) reserved for the team and advisers

Purchase methods accepted: ETH (others upon demand!)
1 Liquid Bonus (LiqBo) Token is just 1/15 000 ETH today

Less Than 5 ETH Less Than 10 ETH From 10 ETH
Pre-ICO 20% bonus 40% bonus 50% bonus
ICO 0% bonus 10% bonus 20% bonus

To encourage the community, Liquid Bonus ICO offers Affiliate Program aimed at awarding our eager supporters with extra awards – you shall get additional 10% LiqBo Tokens deposit made from your referrals. Please signup now and check for more details.

About

FINSTICK Innovations

FINSTICK Innovations LLC is a startup aimed to play a valuable role in the emerging blockchain industry. Despite the Liquid Bonus Ecosystem is the first project taken by our team in its current composition, our experts have numerous state-of-the-art developments and few patents behind. All our achievements have already found their successful application and now providing valuable competitive advantages to those who exploit them.

Our special prides are:

  • Successful commercial experience in the development of high-load queuing systems, implementing mission critical applications aimed for remote smart card administration and management. Our best practice was capable of serving hundred millions of subscribers on mobile network;
  • Early implementation of mobile payments and mobile banking using the modern cryptographic capabilities of SIM cards. Its first commercial launch of our solution has been made in 2002;
  • One of a kind patented system for delivering of multimedia content to millions of heterogeneous and incompatible mobile terminals and smartphones based on Symbian, Java, iOS and Windows.

Our employees and partners are bearing of the best practices of software design and development, optimization of algorithms, conceptualization and integration of complex IT systems.

Our team

Core team

Advisors

  • Sergei Loukine

    Conceptualization
    & Business Development

    Sales and Bussiness Development Director at Mavenir Systems
    ex- Global Business Development Director at Nokia

  • Djellali Mokhtari

    Payment Innovations

    General Manager at Valorise FZ LLC
    Mobile Money Expert at Aikku Associates
    ex- Marketing Payment Manager at Orange Labs
    ex- Vice president of Swapcom supervisory board (acquired by Sicap)

  • Jane Strachey

    Marketing and Communications

    Freelance marketing and communications Greater New York City Area
    ex-Marketing and Communications Director Netsize, a Gemalto company

  • Alexey Smelov

    Strategy,
    Business development

    CTO at SYNTERRA CJSC,
    part of MegaFon Group
    ex- International Business Development Director
    Eyeline Communications
    ex- New Technologies and Services Director
    Mobile TeleSystems

  • Nicolas Lavabre

    Payment & secure environment testing

    Managing Director at Mellonne Consulting (Meyreuil, France)
    ex- Senior Consultant at Smart Consulting
    ex- Global Technical Consultant at Gemalto

Roadmap

  • 2004

    Trafficland Limited incorporated, focusing on remote smartcard management, server VAS platforms and services for MNOs and mobile banking applications

  • 2007

    CNEWS Awards for mobile banking application, patent for an invention “Media broadcasting system for mobile networks” received

  • 2012

    Developed and launched commercially a high-load queuing OTA system, implementing remote mission critical smartcard applications for hundred millions of mobile subscribers

  • 2017

    Liquid Bonus® – successful Proof of Concept solution have been setup and lab-tested, FINSTICK Innovations focusing on blockchain and fintech applications incorporated

  • 2018

    Liquid Bonus® ICO to fuel further development of Liquid Bonus® Medium, its limited commercial operation and initial LiqBo® Token circulation

  • 2019

    Migration of to the full commercial operation of the Liquid Bonus® Medium and global LiqBo® Token circulation

  • What's next?

    The №1 global interoperable ecosystem for loyalty exchange and LiqBo® Token circulation

Q&A

How do you see the main economic potential of this solution?

We have discovered a number of essential drawbacks of almost every loyalty program such as:

  • - expensive for roll-up and operation;
  • - inability to consolidate and use purchasing data and customer preferences from outside of “home” retail network;
  • - use of a limited time / limited coverage, non-refundable utilities enabling very narrow possibilities for retail customers;
  • - self-sufficiency and isolation of programs from each other thus making redemption process tricky and requiring special attention;
  • - absence of unified mobile application with enhanced geo targeted offer aggregating multiple loyalty and ‘daily deal’ offerings;

As a consequence, according to 2011 COLLOQUY Loyalty Census study, “Out of roughly $48 billion worth of perceived value in reward points and miles American businesses issue annually, at least one- third, representing $16 billion in value, goes unredeemed by consumers” so there is tremendous opportunity for improvement.

According to the Allied Market Research, the global loyalty management market was valued at $1,931 million in 2016, and is projected to reach $6,955 million by 2023

Estimating the overall turnover of loyalty programs in conditional US dollars, we are based on the figure of about $80 billion in 2017 and at least $230 billion by 2023. Assessing the market share of about 1% in 5 years, we assume about $2,5 billion turnover through the Liquid Bonus® Loyalty Aggregation Medium.

Based on several fundamental improvements such as the possibility to achieve liquidity of bonus points, integrated marketplace accumulating customer data with enhanced geo targeting (thanks to the built-in mobile Location-Based Service (LBS)), unlimited accumulation of bonuses with sell and exchange capabilities and automated shopping basket optimization by cost, the combination of Liquid Bonus wallet and Blockchain shall become a key loyalty application in the near future.

Taking into account the annually unredeemed $16 billion in US alone, our estimation of $2,5 billion annual turnover is rather pessimistic than realistic.

As a Loyalty Provider, why should I take part in creation and operation of another system, if I can proceed with conversion using national currency?

This is a very reasonable question. The answer stands behind the economy model. The whole Liquid Bonus® Loyalty Aggregation Medium is based on Blockchain technology where every single loyalty provider can decide if this time operational margin is mainly targeted & transaction fee must be set to its maximum value, or it may be set to a lower value or even zeroed for optimized offering. For the case when traditional banking settlement is applied for either conversion of bonus points to a national currency or an inter-loyalty clearance (conversion from one loyalty medium to another), any loyalty provider or consumer will have to cover much more expensive and mandatory transaction fee set by a 3d Party (bank or exchange) thus remaining out of loyalty provider’s control and making no impact on loyalty providers’ revenue growth.

The second important thing is that every loyalty provider introducing own Loyalty Node to the Liquid Bonus system, in addition to the possibility of exchanging the internal loyalty points into Liquid Bonus tokens and back, shall gain a unique opportunity to unambiguously link the buyer's personal data (internal data of the loyalty program) with the anonymous Liquid Bonus wallet address thereby expanding the consumer interaction context from the local retail level, limited by a loyalty program to the global level, having no geographical or business boundaries.

Why do you think that most of loyalty programs & service providers shall be interested?

Even though we have already been approaching retail community since late 2017 and, after numerous publications and presentations during retail conferences in Russia, we are faced no criticism of our approach, we believe that it may face some friction in other countries.

Taking into account the great potential of the Blockchain technology together with history of distributed ledger adoption by financial markets, we are sure that after a short period of time, vendors, retail networks, loyalty programs and coalitions will certainly discover numerous benefits from using Liquid Bonus together with its new opportunities for further development.

In our opinion, such opportunities as

  • - collecting customer shopping data and preferences outside of the home retail network;
  • - strengthening customer loyalty by stopping of annual expropriation of accumulated points and miles;
  • - customer base expansion though approaching tourists and visitors;
  • - optimization of promotional advertising by precise geo targeting based on mobile Location-based Service (LBS);

will definitely speed up the process of getting used to this new approach and related technological solution.

This is probably a good solution for particular local market. Personally I do not see how it is possible to change something on the long-established and mature loyalty market in my country.

The point is that this solution is aimed for the global market. No country is an exception, but all are special cases since loyalty scenarios are always being created based on regional specificity. We understand the US market is very different from the European one and Asia is a completely different case, but the fact is that loyalty market is very fragmented due to the lots of programs and regional limitations. As a matter of fact, many loyalty programs are ignored over time even by their checked-in customers since they simply fail to find the right loyalty card or credentials at the right time... and this is not yet a story about frequent travelers who rarely re-use their loyalty subscription abroad even with large international partnership loyalty projects. The major exception, perhaps, are airline alliances which, in turn, fail to answer their customers’ demand every time they would like to.

With this project, we intend to launch something like a "Bitcoin for loyalty". This is an interoperable utility token for loyalty called Liquid Bonus® or LiqBo® which shall not depend on any existing loyalty program or coalition, have no regional influence and do not pretend for re-execution of loyalty business scenario(s). This is just a crypto-token aimed for conversion of “loyalty anything” into “anything loyalty”, for example, frequent flier miles into retail points and vice versa...

We understand that very likely large loyalty market players will not take this idea at the beginning, but having hundreds of millions of interested consumers and a large number of small shops and market players who have not yet been ready to feed a million bucks into the IBM's money box to put themselves on a cool loyalty track, we feel that 'critical mass' can be reached in about three to five years of hard work which we intend to do.

I see you have started this project less than one year ago but ICO is full of scam now. Why should I prefer your project from others and why do you think you will be able to build and launch such a complex system as you claim it?

First of all I have to mention that our team is leaded by two co-founders, each having a unique technical background, extensive innovation portfolio which is repeatedly confirmed by publications, patented inventions and successful complex IT projects. Secondly, we are backed by Trafficland Limited, the successful software house and B2B service provider with the proven track record of commercial rollouts including mobile payment infrastructure, location- based service (LBS) solution, mobile media multicasting platform and unique over-the-air (U)SIM card management platform allowing to carry-out mission critical operations like online swapping of mobile subscribers’ IMSI in a mass- operation mode.

Thirdly, few months ago we have successfully completed the proof-of-concept (PoC) and passed laboratory tests for confirming the possibility of ensuring the blockchain performance capability, which can meet retailers’ requirements for the speed of transactions. Unfortunately, Ethereum with its ERC20 tokens is not able to process Liquid Bonus transactions within 2-4 seconds, as it is required by retailers. Therefore, we are based on the alternative blockchain solution optimized for highest performance. Our press release on the results is published here below. Currently, we continue working on integrated solution, which shall be used to conduct pilot operation of the Liquid Bonus ecosystem with at least 2-3 retailers participating in it. In parallel, we are developing a mobile Liquid Bonus wallet, which shall support a number of additional functions related to the global marketplace aggregating loyalty and discount offers internationally. Unfortunately, our current team and available budget do not allow us to develop software versions for Android and iOS simultaneously. Nevertheless, the mobile application for Android, being under development and scheduled to May 2018, shall allow a full-fledged pilot operation of the Liquid Bonus Medium beta in the very near future.

And finally, we have a comprehensive international team of supporters and advisors who have already spent their time to review our project documentation and gave us their positive feedback together with valuable remarks.

Why have you set the soft cap and what it is based on?

Soft Cap is established on the basis of our vision concerning the cost of developing and testing of the core system and mobile wallet with a minimum functionality allowing us to integrate 2-3 Loyalty Nodes belonging to early adopters from retail community and carry out pilot operation. If we will fail to accumulate an appropriate funding during this ICO, it may be extended or interrupted depending on visible ICO perspectives and (or) alternative funding options which may appear to that date.

In case of insufficient funding raised through ICO, we reserve the right to cancel the issuance of ERC20 tokens thus the entire volume of LiBO tokens shall be issued inside the Liquid Bonus Blockchain. In the latter case, we will discuss with every contributor and accept individual decision whether to return funds or distribute Liquid Bonus tokens which will be incompatible with the ERC20 format.

Considering that software development has been started in 2017, the beta version will be launched in 2018 in either case.

Why have you set the hard cap what determines its value?

Hard Cap – this is the funding volume that we believe at the current stage of the project, can be reasonably spent not just for a complete system development and rollout, but also for a marketing campaign promoting the Liquid Bonus ecosystem to the global market and for creating representative offices on all continents in order to ensure local presence, support and promotion in accordance with local rules and traditions.

I fail to understand the distribution process of LiBO tokens well. Now you say you issue about 50% of the total volume and, despite the fact that you are building your own blockchain, you issue ERC20 tokens.. so why? And what will happen to the second part of the volume?

All right, we have decided to accumulate funding in ETH and to issue ERC20 tokens for all investors taking part in this ICO. Indeed, ERC20 is the number one investment instrument well-supported by the majority of crypto exchanges. Honestly, we have no technical need for ERC20 since Liquid Bonus blockchain is not compatible with it. Unlike many other ICOs, we are the true infrastructure project which will have its own blockchain with corresponding utility token. Therefore, we do not intend to burn unissued ERC20 tokens after the ICO since huge volume of LiBO tokens will be needed for system operation. The total volume shall remain intact so the less ERC20 tokens distributed during this ICO – the more tokens shall appear inside the Liquid Bonus blockchain. And in case of the ICO failure, there is a possibility that all token volume will be issued inside the Liquid Bonus blockchain thus no ERC20 Liquid Bonus tokens will be in circulation.

Articles

  • Where do we fly?

    read more
  • What will happen to retail in 2018 — Part I

    read more
  • Liquid Bonus Loyalty for optimizing discount and loyalty programs

    read more
  • Interview with Julius Kuznetsov, Founder and CEO at FINSTICK Innovations LLC

    read more
  • Честные выборы и ипотека онлайн. Как блокчейн изменит Россию

    read more
  • NO GHOSTS or how scam can be identified at the early stage of ICO projects?

    read more
  • Monero: возможности в 2018 году

    read more
  • IT-results of 2017: three main events

    read more
  • Using Blockchain technology for customer loyalty programs

    read more

Press-releases

  • Press release

    Liquid Bonus® Loyalty, the global, interoperable, loyalty blockchain platform, launches its Early Bird Crowd-Sale

    read more
  • Press release

    FINSTICK Innovations reduces the cost of common loyalty systems through Blockchain-driven Liquid Bonus® Loyalty Aggregation Medium

    read more