The modern loyalty and discount market is looking like a global mobile communications ecosystem having no automatic roaming.
All brands and retailers offer closed-in programs that are absolutely incompatible with each other. Consumer is no longer able to master such extensive offer even at the regional level. Coalition programs, aimed to minimize this friction by unifying of user interface and widening loyalty borders, cope with this role only in part. Despite the coalition programs boom in recent years and popularity of such business model, coalitions have not been able to carry out the task of loyalty decentralization and simplifying access to a variety of offers from different brands and retail networks. This has been clearly shown by the following recent study: Bond Brand Loyalty Report ‘2017 called «THE BATTLE FOR LOVE & LOYALTY» (in collaboration with VISA) stating “MEMBERSHIPS ARE UP, WHILE MEMBER ENGAGEMENT IS AT CAPACITY”.
In fact, the situation is even worse, since their figures show slight decline instead of stagnation. The number of active memberships have declined from the average 7.8 active memberships per user out of 10,9 (72%) in 2014 down to 6.7 active memberships out of 14.3 (just 47%) in 2017.
Now you have a unique opportunity to be involved in the foundation of a new global loyalty ecosystem, driven by buyers, rather than by retail networks and loyalty alliances. Only the modern customer-oriented approach can lead the market to a new horizon in terms of attractiveness, usability and gross turnover.
What we bring to consumers
Lower complexity of sign-up for reward
Single entry point for numerous Loyalty and Reward programs
Smooth earn & reward around the world
Friendly cross-border rewards for tourists and business travelers
What we bring to businesses
Higher customer envolvement, thanks to unified mobile application
Save on rollout & OPS. of your loyalty and reward program
Earn on conversion of points miles and other instruments to/from LiqBo®
Extend your customer base, thanks to a new level of cooperation eliminating a need of complex partnership agreements with other loyalty and reward programs
Over $48 Billion Worth of Consumer Loyalty Reward Points Dispensed Each Year in the US alone, Yet One-Third Are Never Cashed In
Out of roughly $48 billion worth of perceived value in reward points and miles American businesses issue annually, at least one-third, representing $16 billion in value, goes unredeemed by consumers, according to the study, titled 2011 Forecast of U.S. Consumer Loyalty Program Points Value. (The 2011 study from SWIFT EXCHANGE and COLLOQUY)
According to the COLLOQUY’s biennial report on the scope of U.S. customer rewards programs "American households hold memberships in 29 loyalty programs spread among the retail, financial services, travel and various other economic sectors, but are active in just 12 of them. The corresponding household membership figures in the 2013 census were 22 and nine." According to 2011 COLLOQUY Loyalty Census study “Out of roughly $48 billion worth of perceived value in reward points and miles American businesses issue annually, at least one-third, representing $16 billion in value, goes unredeemed by consumers”
The Liquid Bonus® Loyalty Aggregation Medium directly addresses this by sharing of the widely adopted economy model of conventional loyalty programs with additional economic incentive that allows users to collect the LiqBo® Tokens from different loyalty market players and easily ‘monetize’ them by rewarding at their next purchase elsewhere. By implementing of the Liquid Bonus® Medium we strive for a much lower cost than the current business models of centralized loyalty programs can reach and much higher throughput rate and performance than the current open Blockchain networks allow.